Last updated: January 2021
Cookies are very small text files or pieces of code, which often include an anonymous unique identifier. When you visit a website, the website will request to store this text file on your device in order to remember information about you, such as your language preference or login information Other information gathered through cookies may include the date and time of visits and how you are using the particular website.
We also use similar technologies to cookies known as "web beacons", "pixels" or "tags". These technologies do a similar job to cookies, allowing website operators to count page views and understand how visitors interact with and respond to certain content on a webpage or newsletter.
We use "first party cookies" and "third party cookies" in connection with our Service. First party cookies are cookies placed by us to collect information about you. Third party cookies are cookies placed by third party website operators. Information about you collected by those third party cookies will be shared with the relevant third party. Please refer to the relevant third party website operator’s privacy notice for more details about the information they collect and how they use it.
You should be aware that applications you use to access our Site, such as your website browser, may also place cookies on your device when visiting our Site, or other websites. An example of this would be where you sign in to Google Chrome using a Google Account (see Section 6 below). We do not have control over these third party cookies, so you will need to manage these cookies in the settings of the relevant applications.
For more details on cookies and similar technologies, please visit All About Cookies.
All cookies have expiration dates that determine how long they stay in your browser:
Session Cookies – These are temporary cookies that are placed on your device during your browsing session and then expire (and are automatically erased) whenever you close your browser.
Persistent Cookies – These are designed to last for a pre-defined period of time, which varies depending on the nature of the cookie. Persistent Cookies stay in your browser until they reach their individual expiry date, or until you manually delete them (see Section 5 below).
We use the following types of cookies:
Essential Cookies – Essential Cookies are those cookies which a website could not operate without. Essential Cookies include cookies such as login cookies and shopping cart cookies.
Functionality Cookies – These cookies recognise you when you return to a website, remember your preferences and provide enhanced, more personalised features. These cookies also help to provide you with content relevant to your location, for example allowing you to see the Site in your preferred language.
Analytics/Performance Cookies – Analytics Cookies, along with other information, allow websites to calculate the aggregate number of people using a website and which features of a website are most popular. This information is generally used to improve the website and the way visitors are able to move around it. In addition, they allow us to remember whether you've visited our website before to prevent you from seeing digital advertising from us.
To see which individual cookies we use on our Site, and the purposes for which they are used, please visit our Cookie Preference centre (this can be found in the footer on the website), where you can also review and manage your cookie consent preferences whenever you wish.
The table below sets out more information about the individual cookies we may use on our Service and the purposes for which they are used.
1st Party ⬤ Essential
Used by content network, Cloudflare, to identify trusted web traffic.
Duration: 29 days
3rd Party ⬤ Essential
This cookie is an Adyen cookie. It preserves user states across page requests.
Duration: 4 days
1st Party ⬤ Functional
This is a cookie to determine the preferred language of the visitor. Allows the website to set the preferred language upon the visitor’s re-entry.
1st Party ⬤ Analytical
This is a Google Analytics _ga cookie. It registers a unique ID that is used to generate statistical data on the use of our Site. freshandflowers is used to differentiate it from lush.com cookies and other microsites.
Duration: Two years
1st Party ⬤ Analytical
This is a Google Analytics cookie. It is used to throttle the request rate on our Site.
Duration: 1 day
1st Party ⬤ Analytical
This is a Google Analytics _gid cookie. It registers a unique ID that is used to generate statistical data on the use of our Site. freshandflowers is used to differentiate it from lush.com cookies and other microsites.
Duration: Session only
1st Party ⬤ Analytical
This a Google Analytics cookie. It is used to send the data about the visitor’s device and behaviour. It tracks the visitor across devices and marketing channels.
Non-essential Cookies – We may only store and access Non-essential Cookies on your device with your permission. You are not obliged to give consent to our use of Non-essential Cookies. If you do give your consent and then change your mind, you can block or delete them (see Section 5 below).
Essential Cookies – Please note that we do not need your consent to store and access Essential Cookies on your device, although you can still block or delete them (see Section 5 below).
There are various ways that you can manage your cookie preferences, but please be aware that in order to use some parts of our Site you will need to allow certain Essential or Functional Cookies. If you block or subsequently delete those cookies, some aspects of our Site may not work properly and you may not be able to access all or part of our Site.
Your options for managing your cookie preferences are set out below:
Through the Cookie Preference centre on our Site
When you access our Site , we will ask you to provide consent for our use of Non-essential Cookies. We may repeat this request on subsequent visits to our Site, for example if you delete cookies from your browser or we need to request new consents from you.
When we seek your consent, you will either be able to provide consent for all Non-essential Cookies that we would like to use, or you can tailor your cookie preferences (provide consent for some but not all Non-essential Cookies) using our Cookie Preference centre. You can also change your preferences and/or withdraw consent at any time by visiting our Cookie Preference centre.
Just as a reminder, where cookies are essential to the operation of our Site, we can use these without your consent and they cannot be managed using our Cookie Preference centre.
Using your browser settings or other tools
Separately to our use of Google Analytics cookies, when you access the Site via Google applications such as Google Chrome, Google may collect user information for the purpose of Google serving personalised advertising across your devices. Google is able to place these advertising cookies on the devices used by visitors to the Site because we use Google services to run the Site. However these cookies are dropped for Google’s own purposes and as such we do not have any control over how or when they are dropped. You will need to opt out of receiving these cookies via your Google settings. Find out more about what types of cookies Google use. Please note that other browsers may use similar tools.
Please note that we use a tracking technology in our newsletter which means that if you click on a link in any of our newsletters that takes you to our website, and you agree to our use of Google Analytics cookies, we will be able to track the fact you came to our website via a newsletter. This helps us to understand where website traffic originates from and how recipients have interacted with our newsletters. If you do not wish to be tracked in this way please do not click on the links in our newsletters and instead enter our website via an alternative route.